OwnerSide Marketing
Septic Marketing Oversight
Septic company marketing you can actually measure.
Septic customers don’t shop often. A homeowner may need a pump out once every few years, and when a system fails they need someone today. That makes every search, every Google Business Profile view, and every real estate referral valuable, and it makes wasted ad spend expensive.
OwnerSide Marketing gives septic company owners independent oversight of their marketing vendors. OwnerSide checks what you pay per call and per booked job, whether your agency is chasing the right work, and whether your past customers hear from you before a competitor reaches them.
Where septic marketing money leaks
- Broad keywords. Paying for DIY questions and research searches instead of septic pumping, inspection, and repair calls.
- No pumping reminders. Past customers are due again in a few years, and nobody reminds them.
- Real estate referrals left to chance. Agents and home inspectors send inspection work, and no one tracks it or thanks them.
- Replacements tracked like pump outs. A $400 pump out and a $15,000 system replacement need different tracking.
- Clicks from outside your service area. Ads shown to homeowners your trucks will never reach.
What OwnerSide checks for septic companies
- Google Ads and LSA: search terms, service area, emergency hours, and disputed leads
- Google Business Profile: map rankings, reviews, service area, and hours
- SEO: pages for septic pumping, septic inspection, drain field repair, septic installation, and each county you serve
- Call tracking: answered versus missed calls, after hours calls, and booked jobs by source
- Customer follow up: pumping reminders by email, text, or postcard
What a septic owner gets every month
A one page report with cost per call, cost per booked job, and a grade for every vendor. A monthly video meeting (30 minutes on Starter, 60 on Growth), call or text anytime in between, and OwnerSide handles the vendor follow up.
Septic marketing FAQ
How much should a septic company spend on marketing?
Most home services companies spend 6 to 12 percent of revenue on marketing, with smaller companies at the higher end. What matters more is whether you can see what each dollar produces. OwnerSide shows you.
Do septic companies need Google Ads?
Many do well with Local Services Ads, a strong Google Business Profile, and reminders to past customers. Google Ads can work when they target pumping, inspection, and emergency searches inside your service area. OwnerSide checks whether yours do.
Will OwnerSide run my marketing?
No. OwnerSide holds whoever runs it accountable and takes no commissions.
Let’s have a conversation.
Find out what your calls really cost. See pricing or browse all home services.